Resources

In new global markets, brands are key drivers of economic values. Branding is commonly used to add value to a product and service. Brands are in many cases the most valuable asset that a business can posses. The brand is not just a picture, it counts for everything about the business services or products on sale and reinforces the quality of the end product/service.

Businesses should arm themselves with the correct tools suitable for superior commercial presentation.

It is the graphic designers’ role to come up with an interactive design which will capture the target audience and establish a bond between them. Attractive designs are pretty, attractive designs that communicate a sales message are profitable. Which type of design would you like?

Everyone from underground music producers to corporate businesses depend upon attractive designs that communicate sales messages.

Product Branding, Line Branding, Brand Extension & Endorsement Branding

Regardless of the branding strategy you are running, it’s important that you use the correct medium to accomplish your mission.

Product Branding is creating an exclusive name for a product which is independently advertised.
Line Branding is branding as one name with many products in a specific market category.
Brand Extension is adding more products to the marketplace, this falls under one brand all products.
Umbrella Branding is adding related brands to a parent brand.

Important Branding Factors
• The Name
• The Slogan / Strap Line
• The Accompanying Graphic
• Styling (colours, fonts, clarity of design)